Seiko unveils the Andy Warhol collection
By James Grahame
Seiko now sells a series of "reasonably priced" watches featuring Pop Art images by Andy Warhol. Prices range from $75 to $150. Of particular interest is the three watch "Campell's" pack, which features a trio of digital watches that riff on Warhol's seminal 1968 Campbell's soup can screenprint.
Warhol's work was previously licensed to Swatch, who let their contract lapse because they lost money on the collection. I suspect the same will happen here because no matter how much I enjoy Warhol's work, I'm not likely to blow $150 on a green and orange plastic watch unless I'm significantly inebriated when handed my paycheck. Besides, I'm still waiting for the 15 minutes he promised. [thanks, Tony!]
The Seiko Warhol Collection