May 19th marks the tenth anniversary of The Moonwalk, a nighttime breast cancer walk sponsored by Playtex in the UK. The event encourages women to wear decorated brassieres, setting up tables with arts and crafts supplies to festoon the undergarments before the walk.
To commemorate the 10th anniversary, Playtex has created this glow-in-the-dark bra set - though it doesn't seem to be available to the public. Several of these outfits (is a bra really an outfit?) will be worn by celebrities, but Playtex will be making bra glow kits available that evening so that everyone can light up the night.
The homebrew designed bras range from pretty and arty to bawdy and humorous, but whatever the attitude may be, the event really does work. Last year Playtex helped raise 4.6 million pounds, and they hope to top that figure this year.
We've come a long way from ladies underthings being secret and cruelly constrictive, to a "let's all grow up and have a little fun here" kind of thing. I can only imagine some of the great decorations that will march by with all the glow-in-the-dark upgrades adding a sort of marquee effect. I'm sure that it'll get a lot of press, and hopefully focus even more attention on a great cause.
There's no real reason for me to add this little story, but I did once have a woman convinced that there was a Master Bra Registry for nicer quality bras. I claimed that if you find a bra on the street, you can just put it in the nearest mailbox and it will automatically be sent to its owner postpaid. I staunched her disbelief by adding that she must have noticed that if you see a bra in the street, it doesn't remain there for very long. And to think that I never got some venture capital for this idea during the dot com explosion...
By the way, notice how I've neatly sidestepped all the obvious jokes, like say making an Irish gag with "Erin Glow Bra", or some other dopey stab at humor. Bra-vo for me.