Coca Cola Unveils A Somewhat Familiar Retro Look
By James Grahame
Allow me to present the new face of Coke.
They've done away with the bubbles, splotches, drop shadows and odd yellow streaks. Simplicity is the new name of the game. It's almost as if their ad team was staring at the stark and elegant simplicity of their Apple Macs for a few uninspired hours before suddenly realizing: "Less is more!" Welcome back to 1971, guys!
While we're on the topic, check out the USA Soda site for a few hundred vintage Coke can designs spanning more than six decades. I especially enjoy the instructions for opening a Non-Detachable Lift Top that started to appear in the mid seventies - so much more elegant than bashing the can against a rock.
A Photo History of Coca Cola Cans [inspired by Good Old-Fashioned]