General Mills Cereal Goes Retro

Here's a sight for sore eyes. General Mills is rolling out retro-style cereal packaging in major chains throughout the USA. The pseudo-vintage boxes include the likes of Lucky Charms, Honey Nut Cheerios, Cocoa Puffs, Kix, Wheaties and even Golden Grahams.

The sparse, simple design is no doubt intended to evoke a feeling of nostalgia for simpler times. Ahh. I'd forgotten how much I missed the 1973 OPEC oil crisis, Watergate and the Great Recession of 1981. Thanks, General Mills.

General Mills Retro Cereal Boxes [The DieLine via @peterkirn]