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Kodak Lights Up The Season
By bohus
We've joked before about consultants coming into a successful company, and advising them to massively diversify to ridiculous results. In the 80's Kodak mostly kept it in the ballpark by offering imaging-related products like blank VHS tapes and video8 format cameras, but even back then I snickered at their offering of Christmas lights.
They offered both varieties of lights (manufactured by "Minami") - the strings of miniature bulbs, and the big old fashioned kind pictured here. The copy on the box bragged that Kodak Christmas lights were much more vivid and bright, and looked the best in photos. Uh huh... So what is that happened here? Did Kodak accidentally buy a warehouse full of yuletide illumination? Did George Eastman have a cousin Minami with a flagging miniature light bulb factory? Or is this just another case of a respected brand trying to light up a market it has no business in?
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