Fujifilm's Affordable X10 Retro Rangefinder
By James Grahame
It looks like Fujifilm is trying to carve out a stylish new market niche. The retro-styled X10 is a somewhat more practical follow-up to their X100 digital rangefinder.
I was utterly stunned when Fuji rolled out the X100 earlier this year. Selling for $1200, the X100 absolutely nailed the look and feel of a vintage camera, except with a large-format digital sensor and state-of-the-art 23mm F2.0 lens. It captures fantastic images, but the fixed focal length lens and high price were turn-offs for many.
Enter the X10. This high-end 12MP point-and-shoot features a respectable 2/3" EXR CMOS sensor coupled with a fast 28-112 mm lens capable of F2.0 (wide) to F2.8 (telephoto) at full aperture. Unlike many modern cameras, it includes an optical viewfinder with diopter adjustment.
The lens features manual zoom adjustment but there's no manual focus ring. That shouldn't be much of a restriction, thanks to the camera's advanced 49-point high-precision auto focusing. More importantly, the shutter lag is a mere 0.01 seconds so you won't miss action shots.
Accessories will include a retro leather case, precision milled metal lens hood and TTL flash. The X10 is slated to ship in October 2011 with an estimated price of around $700.