Eat Your Way Through Atari's 40th Anniversary
This year will see a lot of Atari celebrating the founding of the company 40 years ago. You can expect that we'll do our fair share here on Retro Thing, but you may also see some retro punters take a shot. Target has teamed up with General Mills to offer kid's cereals in classic packaging (again). The idea is to bring back some of that 70s vibe when all that mattered on a Saturday morning was slamming down some Lucky Charms, watching SuperFriends and edging up that Space Invaders score.
The nostalgic packaging is cute, but the "Atari Activities" promised on the box are a little pale. Let's ignore the fact that a sterile name like "Atari Activities" doesn't exactly sound "Totally Radical". of the box has some puzzles and riddles that I'm not sure would actually engage the kids who are supposed to eat the cereal, or even a retro gaming hound like me. There is an online version of Centipede you can play, so I guess that's something... but I was hoping for at least a lame 70's era cereal prize like an Atari sticker, or a patch or something. It would be great to have a little souvenir of so many years of Atari fun. I don't fault General Mills for cashing in on Atari nostalgia, but I am disappointed that they cheaped out so badly.