Cat Flash Fever! Flashbulbs + Sad Cat = Internet Gold?
We love it when people share something they've found on Retro Thing. We've been lucky enough to have some of our work go viral, but we'd love it if something went super viral... like in the multi-millions. I finally figured out what it is that we've been doing wrong. I don't know when the internet turned into a super kitteh photo engine, but if we want to compete, we're going to have fight back with cats.... retro cats. Get ready for Cat Flash Fever!
Who art-directed this photo shoot for flashcubes? "You know what will sell flashcubes? We need the cat to look more mournful..." Flashcubes are an interesting part of the whole razors/razorblades marketing model in photography. Inexpensive cameras with a built-in flash weren't common in the 60s/70s when these cubes hail from (I think). Instead of selling you an add-on flash, these little flashcubes are an entirely self-contained system. It's actually a wad of shredded zirconium that burns very quickly and brightly. You don't need external power either - the cubes are an entirely self-contained system. If you wanted to annoy your parents, you could waste the expensive flashes with just a paperclip poked in the right spot.
What surprises me is just how expensive these flashcubes were. At nearly $5 in the 70s. that's like $20 today according to the US Inflation Calculator (that can't possibly be right, can it?). This product is made for Polaroid cameras, so you were already paying through the nose per print, let alone adding another $5 to get 8 more indoor shots. And of course let's not even bring up the environmental impact of these cubes - after 4 shots, the cube was garbage.
But let's get back to the main goal here. You can tell everyone you know that you remember reading the website that gave the internet Cat Flash Fever. Any great captions out there?