
The Impossible Project continues to expand its menu of offerings. It just announced its first color film, a "first flush" for SX-70 and 600-series cameras. Not to be missed is that it also is now selling Silver Shade films for three different styles of Polaroid cameras — the two aforementioned models, plus Spectra variants — at a shipped-to-your-door cost in the neighborhood of $25 per 8-shot pack.
Impossible has come a long way in a relatively short amount of time, but it's important to know that its films are still experimental (triply so for its "first flush" versions, which are literally the first batches). While it is making continuous improvements, its own website contains frank discussions about all sorts of ominous-sounding maladies that can affect your photos, from the loose lamination problem, a now-resolved issue that the company traced to film made over a specific time frame, to killer crystals, a humidity-related problem that permanently mars photos.
As it stands right now. Impossible's film must be shot, developed and stored under pretty specific temperature, humidity and light conditions. Shooting in a warm room? Put your new photo in a cool place. Shooting in winter? Stick it in your pocket. Always let the photo develop face-down. (The color PX70 film has even more stringent light-protection requirements.) Each Silver Shade film order is accompanied by a silica gel packet to help keep humidity down in your chosen storage vessel. Impossible's website even warns you of potential problems when you put a film pack in your cart.
To some people, these are understandably show-stopping hurdles, especially considering the per-photo cost. But a more generous view is that they merely represent constraints for the photographer to navigate — not unlike ambient light levels or lens limitations. If you want to shoot outside those environmental parameters, you must be prepared.
One thing's clear: This is not point-and-shoot photography, at least not the kind practiced by Hugh Laurie in this old Polaroid ad.
I had mixed success on my first pack of Silver Shade. But I can say this: The good ones were immensely satisfying.
