The Floppy Drive That Changed The World
Sometimes, seemingly small innovations have an enormous impact. A classic example is the nondescript Apple Disk II floppy drive. Its introduction propelled Apple II sales into the stratosphere.
Back in 1977, the Commodore PET, Radio Shack TRS-80 and Apple II led the first wave of the home computer revolution. Each machine used audio cassettes for program storage. While the Apple's 1500 bps transfer rate was fastest, it was also notoriously sensitive to minor level changes. Set your cassette deck's volume control too high or low, and the program load would mysteriously fail. This was a significant problem because, at $1298, the Apple II was more than twice as expensive as the others. It was the only machine to offer internal expansion and color graphics, but that alone wasn't quite enough to justify spending an extra $600 dollars on a fancy toy.
The finicky cassette interface drove Apple president Mike Markkula crazy. He grew tired of rewinding, fast-forwarding and countless minutes of boredom while waiting for software to load. And so, in a December 1977 executive meeting, he put "floppy disk" at the top of his wish list. It was a move that cemented Apple's position as a market leader for years to come.
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