Ebay: A Forty Year-Old Box Of Cereal

When we find out how much our old baseball cards or comic books are worth today, some of us like to get mad at our moms for throwing out our precious collections when we went away to college. I could see having pangs at the throught of mom taking your carefully curated treasures out to the rubbish heap, but don't be mad at her for throwing out the cereal box that looks like it's going to fetch a couple of hundred bucks in the next few days.

This Ebay auction offers an intact cereal box with a record featuring the stylings of the Jackson 5. That's right - you're bidding on a box of petrified cereal from 1972. I have this record somewhere, and as I recall it's the full song.

Super Sugar Crisp cereal has gone through a couple of name changes over the years - specifically to eliminate the word "sugar" from the brand. Funny that they don't want to remind parents that the cereal is caked in sugar, but it's okay to have a mascot who's clearly high off his fuzzy ass all the time. I actually remember cereal boxes coming with records laminated onto the back like this one. I still have one from Alpha-Bits cereal that tells the spooky tale of Sleepy Hollow. You'd impatiently wolf down the cereal, and carefully cut off the back panel that had a thin vinyl record glued on to the back.

The fidelity of isn't great, but it isn't bad either. The record uses flexi-disc technology, those thin sheets included with magazines that played on your record player.

It's over $150 with two days to go, but I expect it'll get several times that once the hammer falls. There are several points of interest in this auction that will attract collectors of Michael Jackson, unusual records, and even cereal box fans. I'm fully expecting a bidding frenzy in the last seconds, probably by jangle-nerved collectors on a sugar high after consuming too much kiddie cereal. 

Super Sugar Crisp Auction
Collection of cereal box records
evolution of Sugar Bear

related:
Cardboard records
Flexi-Sheets - those weird paper thin records
Breakfast With Nintendo: It's Not A Cereal, It's A System